This page is the news announced by NHK, a representative TV station in Japan.
Economic news(2024/09/28)
One year after the ban on stealth marketing, 70% of influencers report a decrease in posting requests
2024-09-28 21:50:00
It has been almost a year since "stealth marketing," which hides the fact that it is an advertisement, was restricted. A survey conducted by a private company revealed that 70% of influencers felt that the number of requests to post so-called stealth marketing posts had decreased. However, 20% of influencers still responded that they had been requested to post by companies, etc., and the issue of how to eliminate this throughout the industry is an issue.
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Yen exchange rate: The yen fluctuates wildly overseas due to the presidential election. The New York exchange rate temporarily reached the 142 yen range per dollar.
2024-09-28 07:13:00
On the 27th, in the New York foreign exchange market, the yen temporarily strengthened against the dollar, reaching the 142 yen range. With the election of Ishiba, who has expressed concern about rising prices, as the new president of the Liberal Democratic Party, investors were conscious of the possibility of an interest rate hike by the Bank of Japan, and so investors continued to buy yen.
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